ACE Group was founded in 2010 by Ajay Chaudhary, starting with a first residential launch in Greater Noida before the group expanded across the Noida-Greater Noida Expressway and Yamuna Expressway corridor. Under his leadership, the group has delivered close to 16.5 million sq ft of built space, with roughly 30 million sq ft more under construction, including joint ventures such as Ace-Mahagun Medalleo in Noida. That footprint is built on named projects such as ACE Parkway in Sector 150, ACE Starlit in Sector 132, and the commercial development ACE 153 in Sector 153 Noida, alongside ACE Platinum, ACE City, ACE Aspire, ACE Divino and ACE Capitol.
Within this Noida-heavy portfolio, ACE Palm Floors in Sector 89-90 stands out as the group's entry into Gurugram, extending its low-rise, township-style format from the Noida-Greater Noida belt to the Dwarka Expressway growth corridor on the western edge of the city.
ACE Palm Floors spans roughly 50 acres, recorded on project documents as approximately 2,02,343 sq metres, in Sector 89-90 of Gurugram. The development is split into two phases: one built around residential plots and the other around low-rise terrace floors, with a clubhouse and community-living format shared across the township. It carries separate HARERA registrations, RC/REP/HARERA/GGM/439/171/2021/07 for the plotted phase and RC/REP/HARERA/GGM/449/181/2021/17 for the floors, filed with the Haryana Real Estate Regulatory Authority.
The floor plan follows the modular-kitchen, wooden-flooring, videophone-entry specification that ACE Group has used across its residential launches, applied here to a low-density, terrace-home format rather than the high-rise towers typical of its Noida projects.
Sector 89 sits in the New Gurgaon belt, positioned along Pataudi Road and within about 2 km of the Dwarka Expressway, with NH-48 forming an alternate link to Delhi. The Dwarka Expressway was fully inaugurated in 2024, and its completion is widely credited with pulling this stretch of sectors, previously seen as peripheral, into the city's active demand zone. Corporate offices at IMT Manesar are accessible within roughly 10 km, and the sector also sits within reach of DLF Cyber City, Sohna, and the upcoming Global City integrated business district planned nearby.
This corridor has historically favoured builder-floor and plotted formats over high-rise towers, since Sector 89 has developed as a low-rise, Stilt+4 builder-floor destination rather than an apartment-tower market, giving buyers land-linked ownership with comparatively lower maintenance costs. ACE Palm Floors' plot-plus-floors structure fits squarely into that established local pattern.
Sector 89 already carries an established base of schools, healthcare and retail: St Xavier's, RPS International and GAV International schools serve the sector, while Aarvy Healthcare and other hospitals sit within a 3-6 km radius. Malls such as Sapphire 83 and Vatika Town Square are reachable within 5-7 km, and a luxury hotel presence, including Holiday Inn Gurugram, sits within 5 km. Garhi Harsaru junction railway station serves as a rail commute option, and IGI Airport is roughly 22-30 km away via the Dwarka Expressway.
Independent-floor units at ACE Palm Floors have traded in a range from roughly Rs 1.05 crore for a 2 BHK around 1,090 sq ft up to about Rs 1.81 crore for a 3 BHK near 1,875 sq ft, with average rates around Rs 10,500-10,600 per sq ft, broadly in line with the wider New Gurgaon micro-market. More broadly, Sector 89 apartment values sit around Rs 11,200 per sq ft with year-on-year growth averaging near 7%, while Gurugram's overall residential price growth ran at roughly 20% year-on-year in 2024-25, a pace attributed largely to the Dwarka Expressway's completion and the resulting drop in effective commute times to Cyber City and the airport.
Across its NCR presence, ACE Group's business has stayed concentrated in Noida, Greater Noida and the Yamuna Expressway, with Ace Palm Floors remaining its principal Gurugram project. That concentration means the Sector 89-90 township carries the same design language, HARERA-registered documentation, and clubhouse-led community format that the group has applied consistently to its Noida-side launches, now transplanted onto one of Gurugram's fastest-repricing Dwarka Expressway-adjacent sectors.
