ACE Group was founded in 2010 by Ajay Chaudhary and has built its business almost entirely within one defined geography rather than spreading across the NCR. That scale was built almost entirely within a defined geography: the Noida and Noida Expressway corridor, Greater Noida West, and the Yamuna Expressway belt stretching toward the upcoming Noida International Airport at Jewar. Within that corridor, the group has assembled a cluster of addresses along adjoining sectors of the Noida-Greater Noida Expressway: ACE Group has built a cluster of assets across Sectors 150, 152, and 153 along the expressway—including ACE Golfshire and ACE Parkway in Sector 150, ACE Starlit in Sector 152, and the commercial ACE 153 in Sector 153, near corporate tenants like TCS and Paytm. That pattern is deliberate rather than incidental — it reflects a deliberate corridor strategy of deepening presence in high-appreciation micro-markets rather than spreading to unfamiliar geographies.
ACE 153 is ACE Group's flagship commercial development in this sector. ACE 153 is a landmark commercial development by ACE Group, strategically located in Sector 153, Noida, along the bustling Noida Expressway. Launched in July 2023, this visionary project spans approximately 4.94 acres (20,000 sq. meters) and is designed to redefine the commercial real estate landscape with its blend of high-end retail spaces, premium office units, and dedicated food courts. ACE 153 is planned to have two commercial towers with retail and office space configurations, with total towers of 2 (G+21 and G+20).
The architecture is a deliberate departure from the boxy office towers common along the expressway. The business towers resemble a pair of aircraft wings, creating an elegant profile against the sky, while the glass curtain walls capture the changing colours of the sun and the aluminium accent frames enhance the elevation. ACE 153 also introduces premium high-end retail on the ground + 2 levels, inviting businesses and consumers into a world of refined commerce. The project carries RERA registration under number UPRERAPRJ423807 and is IGBC Gold Certified, reflecting a commitment to sustainable and environmentally friendly construction practices.
| Component | Detail |
|---|---|
| RERA number | UPRERAPRJ423807 |
| Plot size | 4.94 acres / 20,000 sq. m. |
| Towers | Two towers, G+20 and G+21 |
| Units | 737 units across office, retail and F&B |
| Office spaces | From 727 sq. ft., starting ₹98.15 lakh |
| Retail shops | From 950 sq. ft., starting ₹2.54 crore |
| Food court spaces | From 3,000 sq. ft., starting ₹8.02 crore |
| Possession | April 2027 |
| Certification | IGBC Gold |
Office spaces in the project are available starting from 98.15 lakh (727 sqft), making them a relatively accessible entry point for investors, retail shops are priced from 2.54 crore (950 sqft) onwards, and premium food court spaces begin at 8.02 crore for 3000 sqft, with possession expected to begin in April 2027.
ACE Group has positioned ACE 153 as a work-and-leisure address rather than a plain office block. The project offers a suite of premium amenities designed to support work, leisure, and community: lavish entrance lobbies, glass curtain wall façade, G+2 high-street retail at the entrance, Club Martini (bar, private lounge, book reading area, gymnastic/yoga studio), and a universal access membership card. On the operational side, the development has ample parking spread across two basement levels, a modern 100-seater auditorium, fully equipped training rooms and a modern gymnasium, along with a vibrant cafeteria, a daycare center and medical aid facilities with dedicated lounges.
The site sits within a corridor that ACE Group has already tested with residential launches next door. ACE 153 in Sector 153 sits adjacent to over 150 acres of established housing development and near corporate occupiers including TCS and Paytm. That residential base gives the commercial project a built-in catchment: the locality surrounds residential developments that house more than 15,000 families thus creating a wide customer base for retail businesses. The office cluster itself extends beyond a single plot — upcoming developments such as TCS (~75 acres*), Paytm (~10 acres*) and Kent (~5 acres*) sit in close vicinity, and the project is part of a major office cluster across Sectors 153 & 154.
Connectivity is anchored by the expressway on one side and the metro on the other. ACE 153 is just 2 km from the Noida-Greater Expressway and 4.3 km from the Yamuna Expressway, and the nearest metro station, Noida Sector 148, is only 2.8 km away, providing smooth and seamless connectivity to different parts of the city. The location also carries an airport-side positioning ACE has flagged for the sector: Sector 153 is the first institutional sector in Noida while coming from the Jewar International Airport side. The FNG Expressway, Yamuna Expressway and Aqua Line extensions add further reach, since the sector's proximity to major growth engines, such as the Noida-Greater Noida Expressway, FNG Expressway, and the upcoming Jewar International Airport, gives it huge long-term potential.
ACE 153 is not a standalone commercial venture but one piece of a broader delivery record. In the fifteen years since its founding, the group has delivered approximately 16.5 million sq ft of projects, with an under-construction pipeline of roughly 21 million sq ft, including joint ventures, and delivered projects include ACE City, ACE Aspire, ACE Golfshire, ACE Divino, ACE Parkway, and the 50-acre ACE Palm Floors township in Gurugram. On design, the group has shown a willingness to bring in named talent for flagship projects — ACE Parkway was conceived by Hafeez Contractor, with interiors associated with Gauri Khan, a pairing that was distinctly uncommon in the mid-premium NCR segment at the time of its launch. For ACE 153 specifically, the group brought in a dedicated landscape consultant, with Mr. Sanju Bose, a landscape consultant roped in by the ACE Group to develop the project's outdoor spaces.
Process discipline supports that scale. ACE's in-house land and planning team identifies and underwrites sites across Noida Authority, Greater Noida Authority, and Yamuna Expressway Industrial Development Authority zones—internalising due diligence, zoning analysis, and authority approvals, including UP-RERA registration, to move from land control to launch without the delays that arise when these functions are outsourced. Buyer-facing operations for all ACE projects, including ACE 153, run out of Ace Studio in Sector 126, Noida, with dedicated sales centres at individual project sites.
Sector 153 sits in a still-maturing part of the expressway belt. Sector 153, Noida is a developing expressway-side area known for newer residential and commercial pockets, with neighbouring areas including Sector 148, Sector 151, Sector 152 and Sector 155 in the same expressway belt. Residential rates in the immediate area currently run between Rs. 7,233 to Rs. 16,430 per square foot for apartments, giving a sense of the value band around ACE's commercial footprint. Social infrastructure has followed the residential build-out: National Public School, Fusco's School, SSB International School and the International Institute of Hotel Management are all within a few kilometres, alongside malls such as Gopalan Signature Mall and Phoenix Marketcity.
For a business or investor evaluating the sector, ACE Group's ACE 153 offers a RERA-registered, IGBC Gold-certified address positioned against an expanding corporate cluster rather than an isolated commercial plot. The combination of expressway frontage, metro proximity, a defined possession date of April 2027, and a developer with a documented multi-project history along the same stretch of the Noida-Greater Noida Expressway forms the core of the proposition here.
