ACE Group entered the Delhi NCR real estate market in 2010 under founder Ajay Choudhary and has since grown into one of the more visible mid-to-premium developers operating along the Noida-Greater Noida Expressway, Greater Noida West and the Yamuna Expressway corridor. ACE Group, founded in 2010 by Ajay Choudhary, has delivered 15+ million sq ft across Noida, Greater Noida and Yamuna Expressway with 8 industry awards and 10,000+ satisfied homeowners. The group runs its operations from a self-built headquarters, Ace Studio, in Sector 126, Noida, and today carries an ongoing project pipeline, including joint ventures, of roughly 21 million sq ft. Sector 22D on the Yamuna Expressway is one of the sectors where this pipeline is concentrated, with ACE now present through residential, plotted and mixed-use commercial formats in the same stretch of road.
ACE L&T YXP occupies a plot directly on the Yamuna Expressway in Sector 22D. The format combines the elements ACE has used across its YXP branding in this pocket: a balanced mix of high-street retail shops, open-air restaurants, a well-planned food court, gaming zones, a premium multiplex, a banquet hall, and modern studio apartments, with nearly 500 high-street retail units, including attractive double-height shops. The design follows an Art Deco theme, with open spaces, themed landscapes, vertical gardens, fountains, murals, bridges, selfie zones, and social hubs, and the studio component is aimed at travellers who will pass through or work near the airport corridor. The studio apartments suit transit passengers using the Noida International Airport and also serve visitors from Delhi, Agra, and Lucknow.
ACE L&T YXP is not an isolated bet by the developer on this micro-market. ACE Terra, a residential tower cluster in the same sector, spans 11 acres with 1,166 flats across 12 towers, construction that began in February 2024 with possession slated for December 2028. ACE Estate is a larger plotted township in Sector 22D that, per the developer's own project updates, has seen strong uptake. Just next door in Sector 22A, ACE Acreville is a 100-acre plotted township that saw its official launch in March 2025, and ACE Verde adds a further residential enclave along the same expressway frontage. Together these projects show a developer treating the Sector 22D-22A stretch of the Yamuna Expressway as a core geography rather than a single opportunistic launch, layering residential, plotted and commercial formats within a few kilometres of each other.
Buyers evaluating a developer in a still-forming corridor tend to weigh execution history more than any single amenity list. On that count, ACE's record includes delivered projects such as ACE City, ACE Aspire, ACE Golfshire, ACE Divino and ACE Parkway, along with the 50-acre ACE Palm Floors township in Gurugram. ACE deploys Mivan aluminium formwork shuttering on its mid and large-scale projects, including ACE Terra and ACE Han'ei. The group has also brought in outside design expertise on flagship launches — ACE Parkway was master-planned by architect Hafeez Contractor, with interiors associated with Gauri Khan, a design credential uncommon for a developer operating primarily in the NCR mid-premium segment. Every active ACE project, including ACE L&T YXP, is registered with UP-RERA, which keeps unit sizes, timelines and specifications on public record rather than only in sales collateral.
Sector 22D sits directly on the Yamuna Expressway between the established Greater Noida urban belt and Noida International Airport at Jewar. Sector 22D is around 5 km from the Yamuna Expressway in Greater Noida, approximately 12–15 km from Jewar Airport, and about 18 km from Pari Chowk. That airport, after years of construction delays, moved from announcement to reality this year: Noida International Airport starts functioning as first flight from Lucknow lands in mid-June 2026. The corridor's price trajectory reflects that shift in certainty. Average Yamuna Expressway property prices for apartments hover around ₹10,200 per sq ft as of 2025–26, versus under ₹4,000 per sq ft in 2020. Within Sector 22D specifically, plotted and apartment inventory has moved in step, with average property price per sqft for apartments in Sector 22D appreciating 4.5% in the last 1 year alone.
The Yamuna Expressway itself gives Sector 22D direct road access to Delhi, Agra and the wider NCR, while the Noida-Greater Noida Expressway link and proposed metro extensions add further redundancy. Demand for retail and hospitality-linked commercial space in this belt is being pulled along by nearby project announcements — the Buddh International Circuit, the proposed Film City, and planned logistics and toy-park zones along the expressway — all of which are expected to generate footfall that a mixed retail-and-studio format like ACE L&T YXP is built to capture. Institutional and educational anchors add a second layer of steady demand: Gautam Buddha University, Galgotias University and Shiv Nadar University sit within a short drive, alongside hospitals including Jaypee Hospital and Yatharth Super Speciality Hospital, giving the sector a resident and transient population beyond pure airport traffic.
For a buyer or investor, ACE L&T YXP represents ACE Group applying its retail-cum-residential playbook — already tested on other YXP-branded plots in Sector 22D — to a location where the group already runs multiple parallel projects. That repetition gives ACE local execution experience: contractors, approvals and supply chains already established for ACE Terra and ACE Estate reduce the friction of adding one more asset in the same sector. Combined with the sector's direct expressway frontage and its position inside the airport's immediate catchment, ACE L&T YXP sits at the intersection of the developer's core operating geography and one of NCR's most closely watched growth corridors.
