ACE Group entered the Gurgaon market with ACE L&T Palm Floors, a low-rise development spread across Sector 89-90 on the Dwarka Expressway corridor. ACE Group is headquartered in Noida, Uttar Pradesh, and is a prominent real estate developer founded in 2010. Under the guidance of its founder and chairman, Ajay Chaudhary, the company has consistently delivered developments since its inception in 2010. Its Gurgaon project sits alongside a wider portfolio that stretches across Noida, Greater Noida, and the Yamuna Expressway belt, where the group has built a name in both residential and commercial formats.
The project has low-rise floors and residential plots in Gurgaon sector 89-90, offering amenities, a clubhouse, and community living. Ace Palm Floors is divided into two phases across roughly 50 acres of land, one offering residential plots and the other low-rise terrace homes. Units are configured as 2 and 3 BHK independent floors ranging from approximately 1,090 to 1,875 square feet. The development carries HARERA registration, with plots registered under RC/REP/HARERA/GGM/439/171/2021/07 and floors under RC/REP/HARERA/GGM/449/181/2021/17.
On the ground, the offering leans into the low-rise format rather than high-rise towers. Homes come with Italian or imported marble flooring in the living area, laminated wooden flooring in the bedrooms, and engineered wooden flooring in the master bedroom, along with VRV AC fittings. Community facilities include a clubhouse, swimming pool, and landscaped green zones, with an indoor games room, multipurpose hall, jogging track, and a yoga and meditation space rounding out the everyday amenity set.
The site's relevance rests heavily on its position relative to the Dwarka Expressway. The property is located just 3.5 kilometers from the Dwarka Expressway and 11 kilometers from Pataudi Road, ensuring residents can easily reach the wider city. Sector 89 sits in the New Gurgaon belt along the Dwarka Expressway corridor, surrounded by NH-48 and Pataudi Road, which gives it an edge over many other Gurgaon areas in terms of connectivity. This matters directly for an ACE buyer choosing a low-rise, plotted format over a high-rise apartment: connectivity was historically the constraint on this stretch, and its resolution is what has re-rated the micro-market.
Before the Dwarka Expressway became operational, many buyers considered Sector 89 relatively distant from Gurgaon's major business hubs; once it opened, commute times fell and buyer demand increased rapidly, pushing prices up across the sector. Sector 89 house prices rose by more than 20% in 2024-25, one of the highest property value growth curves in Gurgaon. Independent-floor and plotted supply of the kind ACE has built here remains comparatively limited, which is part of why the appreciation has been sharper than in apartment-heavy pockets nearby.
Sector 89 has excellent connectivity with SPR and the Dwarka Expressway, with IMT Manesar, the city's main industrial hub, about 10 kilometers away. Pranavananda, RPS International, and DPS are among the nearby schools, with Sun Life, Aarvy Healthcare, and VS hospitals also within reach. Retail needs are met locally too, with malls and daily-shopping formats already operating in the neighbourhood. The stretch is also reserved for future metro links, including the Gurgaon-Manesar-Bawal line, which would connect the New Gurgaon sectors to the Rapid Metro and Delhi Metro network. A rail-based upgrade of this kind would further tighten the commute for ACE's low-rise-floor residents, most of whom currently rely on private vehicles for daily travel.
Within ACE's own portfolio, Sector 89-90 stands apart as a low-rise, plotted-and-floors format rather than the high-rise apartment towers the group is better known for in Noida and along the Yamuna Expressway. The company's journey began with the Ace Platinum project in Greater Noida and has since expanded to include signature luxury residences in Sector 150, Noida. Ace Palm Floors in Gurgaon, by contrast, provides low-rise residential spaces characterized by thoughtful design, green surroundings, and well-planned community amenities, catering to buyers seeking a more tranquil lifestyle. That distinction is useful context for a buyer comparing ACE's Gurgaon offering against its Noida or Yamuna Expressway projects such as ACE Terra, ACE Divino, or ACE Parkway — the underlying product philosophy in Sector 89-90 is space and privacy at ground level rather than height and density.
Sector 89 is an upscale sector within New Gurgaon that mainly offers builder floors and apartments. Other developers active in the immediate vicinity include names building apartments and boutique floors on adjacent plots, but ACE's offering is distinguished by its scale — a single contiguous ~50-acre parcel rather than a scattered set of standalone floor plots — and by covering both plotted land and constructed low-rise floors within one HARERA-registered township.
