ACE Group Plans New Launches in Sector 150, Noida Following Noida Authority's Sports City SC-02 Clearance
ACE Group Plans Expansion in Sector 150 Following Noida Authority Sports City Clearance
Following recent approvals and direction from the Noida Authority board meeting regarding the development of Sports City in Sector 150, the micro-market has witnessed renewed confidence among homebuyers and investors. Having played a pivotal role in shaping Sector 150's premium landscape through residential developments such as ACE Golfshire and ACE Parkway, as well as the sector's first commercial destination, Ace Medley Avenue, ACE Group is now set to further strengthen its presence in the sector.
Sector 150: A Low-Density Premium Hub
Spread across nearly 300 acres, Sector 150 is among the lowest-density sectors in Noida, with approximately 70% dedicated to green and open spaces. Over the past few years, Sector 150 has seen consistent capital appreciation, with current property values in the range of ₹14,000 to ₹17,000 per sq. ft., firmly establishing it within Noida's premium bracket.
Strategic Infrastructure Positioning
Sector 150 enjoys a distinct location advantage as the closest residential sector to the Yamuna Expressway, with direct access to the Noida-Greater Noida Expressway and seamless connectivity to Delhi. Its proximity to the new Noida International Airport further enhances its appeal, positioning it at the centre of a rapidly developing infrastructure corridor.
Sports City Framework and Future Development
A key factor that sets Sector 150 apart is its integration within Noida's planned Sports City ecosystem, envisioned as a unique blend of residential planning and sports-led infrastructure. The sector already reflects this vision through expansive green spaces, sports-friendly layouts, and access to recreational infrastructure. With recent clarity from the Noida Authority and gradual execution of the Sports City framework, Sector 150 is evolving into a wellness-driven urban hub, offering a lifestyle that extends beyond conventional living.
ACE Group's Development Philosophy
ACE Group was founded in Noida in 2010 by Ajay Choudhary, starting with the project ACE Platinum in Sector 150. In fifteen years the company has grown from a single affordable housing launch into a multi-crore real estate conglomerate. Today the group has delivered approximately 15 million square feet of completed built-up space, served over 10,000 homebuyers, and maintains an active under-construction pipeline of roughly 21 million square feet including joint ventures across the Delhi NCR corridor.
Architectural collaborations have raised the design bar further — ACE Parkway, for example, was conceived by Hafeez Contractor, with interiors associated with Gauri Khan, a pairing that was distinctly uncommon in the mid-premium NCR segment at the time of its launch.
Market Outlook and Developer Statement
Speaking on the evolving potential of the sector, Ajay Chaudhary, Founder, Chairman & Managing Director, ACE Group, said, "Sector 150 is uniquely positioned at the intersection of infrastructure growth and lifestyle-driven planning. With the added clarity around Sports City developments and the rapid progress along the Yamuna Expressway corridor, we are seeing a strong shift in both end-user and investor sentiment. The sector is steadily evolving into a premium hub, and our upcoming developments are aligned with this growing demand for high-quality, design-led spaces."
With strong fundamentals already in place—ranging from infrastructure and connectivity to green planning and premium developments—Sector 150 is increasingly being recognised as a future-ready, investment-worthy destination. As NCR's growth expands towards new infrastructure corridors, Sector 150 is not just benefiting from this shift—it is leading the narrative. Backed by sustained demand, improved livability, and upcoming developments, the sector is well-positioned to remain one of NCR's most promising real estate micro-markets in the years ahead.