Founded in 2010 by Ajay Choudhary, ACE Group has emerged as one of the foremost real estate developers, with approximately 16.5 million sq ft of delivered projects. Its geography is deliberately concentrated: primarily Noida and Greater Noida, with one Gurugram project. That focus has allowed the developer to accumulate a specific, verifiable track record along a single corridor — and Greater Noida West sits at its centre.
ACE has successfully delivered high-end residential projects such as ACE City, Aspire, and Divino — all situated in Greater Noida West. Other notable delivered projects include ACE Platinum, ACE Golfshire, ACE Parkway, and ACE Palm Floors. The developer's CMD, Ajay Chaudhary, has publicly described the evolution of the area: "Around a decade back when we came up with residential projects in this region it was considered for affordable housing. After development such as FNG, Noida Greater Noida Link Road, and the Parthala Flyover, connectivity gained a significant boost. The demand for luxurious projects with modern-day amenities has gone up. The tag of affordability has no relevance with this location now."
ACE's move into Sector 12, the northern frontier of Greater Noida West, is a logical progression from its earlier bets on Sector 1 (ACE City, ACE Divino). In 2024, Godrej Properties bid for land in Sector 12 and won at a record ₹1.4 lakh per square metre — a signal that institutional developers have priced this pocket significantly above what Greater Noida West commanded just a few years ago. Big-ticket developers like Godrej, ACE, and Eldeco are now betting on this specific patch of land.
Sector 12 is strategically located along the Greater Noida West Link Road, with housing supply dominated by 3 and 4 BHK units. It connects to Artha SEZ at 8 km, while offices in Sectors 132, 135, and 142 are about 17–18 km away. Top schools such as GD Goenka, Aster, and St. Teresa are within 5 km, and Yatharth, LYF, and Motherhood hospitals are among good healthcare options within 10 km. A July–September 2024 research study revealed that the Greater Noida West micro-market clocked over 2,900 property deals — outpacing Central Noida's 1,912.
The infrastructure pipeline reinforces the rationale. Upon completion, the FNG Expressway will provide better connectivity with Faridabad, Ghaziabad, and Noida, further increasing the desirability of investment in Sector 12. A new 130-metre-wide road being built between Sector 12 and Kalindi Kunj will provide a direct link to Delhi. A 17.4 km metro line designed to ease daily commutes between Noida and Greater Noida West is set to reduce traffic congestion, to be built at an estimated cost of ₹2,991 crores, connecting key areas such as Gaur Chowk, Teen Murti, and Ek Murti Roundabouts.
ACE Group has introduced ACE Han'ei in Sector 12, Greater Noida West, a residential project set on an expansive 6.6-acre land. In Japanese, Han'ei translates to "abundant, thriving, flourishing, and prosperity". The name signals ACE's intent to position this as a distinct product — not a repeat of the mid-range formats it delivered in Sector 1.
The project offers 3.5 BHK and 4.5 BHK apartments across six towers, with each floor featuring only two spacious apartments, ensuring privacy and exclusivity, complemented by high-speed lifts for seamless access. ACE Han'ei spans a 26,000 sq. m. township consisting of residential towers of G+25 floors. The residences offer 80% open area across the 6.6-acre plot.
Unit configurations and sizes are as follows:
| Configuration | Carpet Area (approx.) | Starting Price |
|---|---|---|
| 3.5 BHK | 2,200–2,300 sq ft | ₹2.51 Cr |
| 4.5 BHK | 3,100–3,200 sq ft | — |
| 4.5 BHK XL | 4,100–4,200 sq ft | Up to ₹4.85 Cr |
Source: Channel partner listings; verify current pricing with the developer.
ACE's earlier deliveries in Greater Noida West — ACE City and ACE Aspire — catered primarily to the 2 and 3 BHK mid-segment buyer. ACE City was a 15-acre township with 2,526 flats — a volume product. ACE Han'ei is architecturally and commercially at a different level. The thoughtfully crafted apartments include expansive 8–10 foot deep decks and wrap-around balconies delivering 360° panoramic views, with premium finishes like Italian marble flooring, modular kitchens, and air conditioning in each bedroom.
The landscape architecture has been handled by S. Bose, who has meticulously crafted every detail from the soaring columns to the manicured lawns. Most developments in Sector 12, including ACE Han'ei, utilise Mivan Shuttering — a sophisticated aluminium formwork system that results in smoother finishes, earthquake resistance, and faster delivery timelines.
The amenity set covers:
The project is certified RERA compliant (RERA Reg. No. UPRERAPRJ677887). Construction completion is targeted for October 2028.
Understanding where ACE Han'ei sits within the developer's current output helps buyers assess corporate bandwidth and commitment to the Greater Noida West corridor. In March 2025, ACE registered three new projects with UP-RERA on the same day — ACE Acreville, ACE Verde, and ACE Hive — signalling an aggressive Yamuna Expressway pipeline ahead of the Jewar Airport opening. The joint venture project ACE–Mahagun Medalleo is actively under construction in Sector 107, Noida. ACE Group India has delivered over 15 million sq ft of projects, with a strong pipeline of approximately 21 million sq ft under construction including joint ventures.
The developer's awards record in Greater Noida West is documented. ACE received two consecutive CNBC Awaaz awards — one for outstanding construction quality in 2013 and another for best affordable housing in Delhi NCR in 2014 — for its projects ACE Platinum and ACE City. For the second year in a row, ACE won at the Times Business Awards 2019 for best luxury/premium developer of the year for its project ACE Golfshire.
Magicbricks' State of the Market report reveals that Greater Noida West has the highest supply and rental growth in Greater Noida, with capital values rising 21.62% and rental growth at 13.15% year on year. Flat rates in Sector 12 specifically have increased by over 41.3%, making it one of the most promising sectors to invest in within Greater Noida West.
The average weighted price of apartments in Sector 12 currently stands at ₹10,550 per square foot. ACE Han'ei, with its 3.5 BHK configuration opening at ₹2.51 Cr, is priced at the upper band of this market — consistent with what the developer delivers at comparable density in Sector 150, Noida. In the past five years, property values in Greater Noida West have risen approximately 115.3%, showing a firm upward trend that indicates continued demand and interest.
Daily-use social infrastructure near the project site: Yatharth Super Specialty Hospital is at 7.5 km, Gaur City Mall is within 8.2 km, Ghaziabad Railway Station is within 15 km, and Jewar Airport is at approximately 45 km from the project.