ACE Group was established in 2010 by Ajay Choudhary with a focused mandate across the Delhi NCR residential and commercial market. In the fifteen years since, the group's geographic centre of gravity has remained firmly in Noida and Greater Noida. The group has completed projects totalling approximately 15 million sq ft, and its current under-construction pipeline, including joint ventures, stands at roughly 21 million sq ft. The group has served over 10,000 customers — a number that reflects consistent demand from owner-occupiers and investors alike, not just project launches.
Within Greater Noida, ACE Group has chosen its locations with a clear logic: the Yamuna Expressway corridor for large-format, capital-appreciation-driven product, and Greater Noida West for mid-to-upper-segment residential apartments that serve a working population. The four projects tracked on this microsite — ACE Acreville, ACE Verde, ACE Terra, and ACE Han'ei — each sit within one of those two distinct sub-markets.
The Yamuna Expressway covers about 165 km between Greater Noida and Agra, and since its inauguration in 2012 has evolved from a transport project into a strategic growth belt. ACE Group has placed three of its four Greater Noida projects along this corridor, each serving a different buyer profile.
ACE Acreville in Sector 22A is the group's flagship plotted township on this corridor — and its most ambitious single product here. The project spans 100 acres, with prices starting at ₹3.30 crore. It comprises 365 meticulously planned residential plots ranging from 200 to 500 sq yd, catering to buyers who want the flexibility to design and build their own homes. ACE Acreville is positioned as the most expensive plotted development in the region, and as the group's second plotted project on this corridor, it introduces a 100-acre integrated township featuring residential, commercial, and institutional zones. Infrastructure within the development includes wide internal roads, street lighting, underground drainage, and gated security with dedicated golf-cart mobility access.
ACE Verde, also in Sector 22A, caters to apartment buyers rather than plot investors. Spread across 8 acres, this low-density project comprises 7 towers housing 1,287 premium 3 BHK apartments, with unit sizes starting from 1,818 sq ft. The two projects within the same sector allow ACE Group to serve both self-build buyers and those seeking a completed, managed residential environment in a single location.
ACE Terra occupies Sector 22D on the Yamuna Expressway — a sector that has attracted sustained developer attention given its positioning closer to Pari Chowk and the established social infrastructure of Greater Noida. ACE Terra offers premium 3 and 4 BHK apartments with contemporary interiors, high-quality fittings, a clubhouse, jogging track, kids' play area, and 24/7 security. The project comprises 898 units. ACE Group already has an established presence in Sector 22D through the earlier ACE Estate and the commercial project ACE YXP, giving it an accumulated knowledge of the micro-market that newer entrants lack.
ACE Han'ei in Sector 12, Greater Noida West (also known as Noida Extension), represents the group's play in the high-density residential belt that has absorbed the largest volume of mid-to-upper-segment housing demand in the NCR over the last decade. Han'ei is an ultra-modern residential development offering 3.5, 4, and 4.5 BHK apartments with thoughtfully designed layouts, open spaces, landscaped gardens, a clubhouse, swimming pool, and recreational facilities. The project is spread across 6.42 acres, contains 518 flats across 7 towers of 25 floors each, and carries RERA registration number UPRERAPRJ677887 with a possession date of October 2028.
The project is situated close to major highways including the FNG Expressway (Faridabad-Noida-Ghaziabad), NH-24, and the Greater Noida link, ensuring seamless travel for residents. This is not ACE Group's first address in Greater Noida West. The group previously delivered ACE Divino (Sector 1), ACE City (Sector 1), and is currently active with ACE Aquacasa (Sector 16), meaning Han'ei is part of a sustained, multi-year commitment to this sub-market rather than a single opportunistic launch.
The group's repeated return to Greater Noida — across both the Yamuna Expressway and Greater Noida West — is rooted in verifiable market fundamentals, not geography alone.
Between Q1 2020 and Q1 2025, average prices of property in Greater Noida surged by about 98%, rising from ₹3,340 to ₹6,600 per sq ft. That rate of appreciation is not driven by speculation but by concurrent infrastructure delivery. Data from the Inspector General of Registration shows a 6% increase in property registrations in Noida and Greater Noida during July–September 2024, with Greater Noida accounting for 62% of transactions. Greater Noida recorded a 25% growth in residential sales in Q1 2025, the highest quarter-on-quarter increase across NCR.
For ACE's Yamuna Expressway projects, the single most consequential infrastructure event has now arrived. The first phase of Noida International Airport (Jewar Airport) was inaugurated on 28 March 2026, with commercial operations commencing on 15 June 2026. Its first phase features one runway and one passenger terminal with a capacity of 12 million passengers annually. The airport sits along the Yamuna Expressway, the same arterial road that gives direct access to ACE Acreville, ACE Verde, and ACE Terra. ACE Acreville is located approximately 15 minutes from Jewar Airport.
The Yamuna Expressway has catalysed development of Film City, an Olympic City, logistics parks, and IT hubs along its corridor. Companies such as HCL, Tech Mahindra, Microsoft, Samsung, and Dixon have established presence in the industrial and technology zones along the expressway. This employment and economic activity matters directly to residential demand: salaried professionals seeking housing within commutable distance of these zones are the same buyers ACE Verde and ACE Terra are designed for.
For Greater Noida West, where ACE Han'ei sits, the demand story is different but equally grounded. Property prices in Noida Extension (Greater Noida West) are currently in the range of ₹6,150 to ₹9,400 per sq ft and continue to grow. Property rates in Greater Noida West are expected to see appreciation of around 10–15% in 2025, driven by sustained demand and infrastructure growth. The proposed Ghaziabad–Jewar RRTS corridor, planned as a high-speed regional rail link connecting Ghaziabad, Greater Noida West, Greater Noida, and the Yamuna Expressway area into one transit system, could significantly reshape commute patterns for residents of Sector 12. Sector 12 is among the sectors proposed for RRTS stations in the current corridor alignment.
For buyers evaluating a developer, the most relevant data is not what they promise but what they have already done in the same geography. ACE Group's history in Greater Noida is long enough to assess. The group delivered ACE Aspire and ACE City in Greater Noida West before the current wave of launches. ACE Divino in Sector 1, Greater Noida West, is one of its larger delivered residential projects, providing connectivity to both Greater Noida and Noida. ACE Platinum in Zeta 1 and ACE Estate in Sector 22D are part of the same multi-project history along the expressway.
All four currently active projects tracked here carry UP RERA registrations issued by the Uttar Pradesh Real Estate Regulatory Authority. ACE Terra carries RERA number UPRERAPRJ683816, ACE Han'ei carries UPRERAPRJ677887, ACE Acreville carries UPRERAPRJ248777/03/2025, and ACE Verde carries UPRERAPRJ913692/03/2025.
In Q1 2025, the average residential price in Greater Noida was approximately ₹6,600 per sq ft — significantly lower than ₹25,200 per sq ft in Delhi and ₹11,300 per sq ft in Gurgaon. That price gap is the structural reason why buyers who work in Delhi NCR but seek value and space continue to migrate eastward toward Greater Noida. ACE Group's product mix across the two corridors allows a buyer to calibrate their position within that gap: Greater Noida West offers a denser, more urban residential experience at a lower per-unit cost, while the Yamuna Expressway corridor — especially at Sector 22A — offers larger formats and self-build flexibility at a higher ticket size but with commensurate appreciation potential linked to the airport and the corridor's industrial build-out.
The social infrastructure that supports daily life around these sites includes Galgotias University, Sharda University, and Gautam Buddha University near the Yamuna Expressway corridor, and a mature set of schools, hospitals, and shopping centres serving Greater Noida West. ACE Acreville is connected to institutions including Gaurs International School and Galgotia University, with proximity to Yamuna City Mall, The Grand Venice Mall, and hospitals including Kalash Hospital.